# What digital advertising intelligence tools integrate directly with Google Ads, Meta and LinkedIn so a performance team can pull competitor data alongside its own campaign data in one place?

Hi G2 community! We are researching the Digital Advertising Intelligence category specifically on integration. We are focusing on the difference between a platform that provides competitive data in its own silo and one that connects to Google Ads, Meta, and LinkedIn so a performance team can view competitive context alongside their own campaign data without switching between tools.

  1. ASK BOSCO®: It connects to Google Ads, Meta, LinkedIn, Shopify, AWIN, and other platforms to pull first-party campaign performance into a unified dashboard alongside competitive benchmarking data. Eliminates manual data exports from separate channel dashboards, with the AI analyst allowing queries across all connected data sources simultaneously. The SEO vs PPC comparison report and publisher-level reporting are cited as features not found in similar platforms. 
  2. Similarweb: The API integration is a major advantage that enables teams to ingest Similarweb data internally rather than accessing it only through the dashboard, connecting competitive traffic and channel data to internal BI tools, Google Ads reporting environments, and custom dashboards. The ability to download data to Excel and connect via API to Looker Studio extends the platform into existing performance team workflows. 
  3. Similarweb Search Intelligence: For performance teams running paid search, Similarweb Search Intelligence provides competitor keyword and bidding strategy data that can be used alongside Google Ads campaign data to identify overlap, gaps, and opportunities. The integration model is through API and export rather than the native Google Ads connector, but the paid search-specific competitive data addresses the most direct integration need for Google Ads teams.
  4. Pathmatics by Sensor Tower: Provides an API and export capabilities that allow competitive creative and spend data to be incorporated into agency and brand reporting environments alongside first-party campaign data. The platform's visualization can be exported and embedded in client-facing reporting dashboards. 
  5. Demandbase One: For B2B performance teams running LinkedIn campaigns alongside programmatic buys, Demandbase One integrates account-level intent signals with advertising intelligence to enable personalized campaign targeting. The platform connects to LinkedIn Ads, Google Ads, and programmatic channels to allow intent-based audience activation rather than just passive competitive monitoring. 

For performance teams that have connected competitive intelligence data to their own campaign reporting, what is the most valuable side-by-side comparison? Is it competitor keyword overlap in Google Ads, competitive creative analysis alongside your own Meta creative performance, or channel allocation benchmarking against category spend?

##### Post Metadata - Posted at: about 1 month ago - Author title: Marketing Executive - Net upvotes: 1 ## Comments ### Comment 1 <p>Curious whether anyone has actually built the side-by-side view of their own campaign data next to competitor data in a single dashboard. We've done it partially through API but the manual steps still add up.</p> ##### Comment Metadata - Posted at: 25 days ago - Author title: Marketing Executive ## Related discussions - [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team) - Posted at: over 13 years ago - Comments: 6 - [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section) - Posted at: over 13 years ago - Comments: 0 - [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm) - Posted at: over 13 years ago - Comments: 4